Opportunity: A Day in the Broads Campaign
Description: Essential visitor information and ideas on what to see and do in the Broads, through an integrated marketing campaign of print, web and PR. It encourages people to visit the Broads for a day or a short break, as well as for longer holidays. It showcases the best the Broads has to offer and will help visitors decide what to do. It includes a high volume 1/3 A4 printed guide (175,000 copies), distributed throughout the East of England. Outlets include hotels, B&B’s, attractions, train and bus stations, supermarkets and shops within a 90 minute drive-time of the area, plus park & ride sites and all East of England tourist information centres. Visitors from further afield will find copies on arrival at Norwich International Airport. There is a dedicated microsite at
www.adayinthebroads.co.uk, offering more detailed information and ideas of where to go, what do see and do, designed to help visitors plan their trip before they arrive.
Duration: May (annual publication)
Suitable for: Broads businesses & corporate campaign sponsorship
Cost: from £25+VAT for a one month text ad on the website; £90+VAT for an entry in the printed guide; £125+VAT for a joint web and print package
Contact: Lisa Howard, tel: 01603 727943
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Opportunity: Eating Out
Description: Integrated marketing campaign of print and web. The Eating Out guide is third A4, has an 80,000 print run and includes 10% discount vouchers, useful maps and quick reference guides to location and price. It is inserted into the EDP ‘Norfolk’ magazine, to tie-in with the Norwich & Norfolk Food Festival in October. Leisure Target distribute to tourist attractions, accommodation providers, shopping centres and supermarkets throughout the Norwich area as well as tourist information centres throughout the East of England. Norwich railway and bus stations, Park & Ride sites, the UEA and Norwich International airport also receive bulk supplies. Copies are provided to conferences, groups and journalists on request. The guide is supported by an editorial introduction and searchable Eating Out facilities on www.visitnorwich.co.uk.
Duration: July (annual publication)
Suitable for: Eating establishments across the Norwich area and corporate campaign sponsorship
Cost: from £25+VAT for a one month text ad on the website; £170+VAT for an entry in the printed guide; £200+VAT for a joint web and print package
N.B. Eating Out advertisers can save on their participation fee for the Norfolk & Norwich Food Festival.
Contact:
Lisa Howard, tel 01603 727943
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Opportunity: Norwich, Norfolk Broads and Countryside
Description: An integrated marketing campaign of print and web. A4, full colour, 60+ pages and with a 85,000 print run, it's the only holiday and short break brochure that focuses on promoting the Norwich area. Editorial content includes Norwich, the Norfolk Broads and the countryside, shopping, arts and entertainment, sports and leisure, eating out, top attractions, special events, maps and tourist information centres, plus over 20 pages of accommodation. The brochure is supported by a targeted promotion and distribution campaign in the UK and overseas. Direct mail is used to target potential visitors who are known to be interested in taking UK breaks. Brochures are distributed to all tourist information centres in the UK and can also be easily ordered from our website. The brochure is supported by substantial editorial and a number of search facilities on www.visitnorwich.co.uk.
Duration: December (annual publication)
Suitable for: Accommodation providers, tourist attractions, retailers, transport providers and many other businesses across the Norwich area. Corporate campaign sponsorship
Cost: from £25+VAT for a one month text ad on the website; £135+VAT for an entry in the printed guide; £160+VAT for a joint web and print package
Contact:
Lisa Howard, tel 01603 727943
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Opportunity: Norwich Visitor Map
Description: Third A4 12 page foldout leaflet with high volume 300,000 print run. Includes city centre and Norwich area maps, cut-out discount vouchers and editorial content. Distributed by Leisure Target to accommodation providers, tourist attractions, shopping centres and supermarkets throughout the Norwich area as well as tourist information centres throughout the East of England. Norwich railway and bus stations, Park & Ride sites, the UEA and Norwich International airport also receive bulk supplies. Copies are provided to conferences, groups and journalists on request.
Duration: March 2009 (published approx every 18 months)
Suitable for: Members of the Norwich Attractions Group and/or corporate sponsorship
Cost: POA
Contact:
Lisa Howard, tel 01603 727943
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Opportunity: Residents First Campaign
Description: The campaign encourages local residents to enjoy what is on their doorstep and to become repeat customers with visiting friends and family; to effectively become ambassadors for your business. Our media partner will offer extensive local coverage in local newspapers with teaser ads, a feature on the campaign and printing of vouchers.
Duration: Annual
Suitable for: Attractions, food & drink establishments
Cost: FREE (members rate, £25 for non-members)
Contact: Lucie Proctor, tel: 01603 727946
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Opportunity: Shop Norwich Campaign
Description: Be part of this exciting campaign to promote the Norwich retail offer. High volume piece of print – 200,000 ShopNorwich maps distributed across the East of England. Dedicated campaign micro-site
www.shopnorwich.co.uk
Duration: October
Suitable for: Norwich City Centre Management Partnership members and corporate campaign sponsorship
Cost: POA
Contact: Clare Packer, tel: 01603 727945
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Opportunity: UEA Welcome Back Campaign
Description: The University of East Anglia has over 80,000 graduates and we know that the majority of them have very fond memories of their time at UEA and in Norwich. We are promoting Norwich and Norfolk as a destination to this large group of people. UEA graduates already have a strong affiliation for the area, but we would like to help encourage them to act as ‘champions’, recommending your business to others. The campaign encourages UEA alumni who are returning to campus to extend their stay and include visits to local attractions and businesses in their plans. It also encourages them to consider Norwich and the wider area as a tourist destination – to re-visit the place where they studied.
Duration: Ongoing
Suitable for: Any business interested in reaching alumni (ex students)
Cost: FREE
Contact: Clare Packer, tel: 01603 727945