Business Strategy
Marketing and promotion
• Work with appropriate local organisations in raising the profile of Norwich as a distinctive retail, leisure and business destination
• Bring more customers to city centre businesses and build footfall, dwell-time and spend in the city centre
• Liaise with local trade associations, Chamber of Commerce, Norwich Economy Round Table, etc
• Build business networks to encourage businesses to stay in the city centre
Environment & Cleanliness
• Work with partners to achieve and maintain the best attainable standards of cleanliness
• Work with decision makers on refurbishment of public areas through consultation with appropriate partners
• Continue to support award winning enhancements, e.g. Norwich in Bloom
• Work to ensure that the City Centre meets the needs of the increasing residential population
Safety and security
• Work with the Safer Norwich Partnership to help improve safety and reduce crime and anti-social behaviour and assist in delivery of the Safer Norwich Partnership priorities.
• Contribute to work on developing a Night-time Strategy and action plan
Accessibility
• Support and influence City and County Council plans and programmes for effective transport traffic management in the city transport.
• Encourage members to take a proactive approach to transport management and promotion.
Membership and Finance
• Reduce CCMP dependence on public support by increasing membership revenue
• Broaden membership base from independents and non-retail businesses to include a wider range of organisations with interests in the City Centre
• Communicate with members and non-members and promote the benefits of a collective body with the power to inform and persuade
• Ensure full appraisals are undertaken prior to committing funding
Benefits to Members
The CCP gives its members the opportunity to shape and contribute to the development of their city centre as a shopping, business and visitor destination and a vibrant community. There are clear benefits for those businesses and organisations that are members of the partnership.
• A voice in shaping the future of the City Centre
• Marketing of the City Centre to customers and consumers
• Involvement in all year round events and promotions
• Crime reduction initiatives and advice, including partnership working with Norfolk Constabulary and SIREN group
• Access to City Centre surveys and research, including Footfall statistics
• Regular communication with other City Centre Users
• Networking and joint working opportunities, including Direct communication and influence with the Public Sector
• Advice and direction regarding City Centre issues
• Quarterly Performance data on City Centre*
• Marketing of the City Centre to new businesses and investors
• Free e-newsletters or e-mail updates
• Access to database of members
• Representation of members’ interests
• Publicity in CCMP publications
• Evening economy development initiatives
• Dedicated website vision for City Centre*
• Putting something back into the city centre community
• Demonstrating corporate social responsibility
• Unified drive of Norwich’s profile to provide economic growth
• Involvement in improving the environment, eg through the award winning Norwich in Bloom
• Brokerage to resolve potentially conflicting needs of the city centre users
For further information about joining the CCP, please contact CCP Membership, Stefan Gurney, Norwich City Council, City Hall, Norwich, NR2 1NH.
www.norwichccp.co.uk