Norwich is a visitor destination like no other. A city that’s home to medieval marvels and modern wonders. A place with an independent heart – where locals live and where strangers are welcomed. A place where the city’s pulse sits seamlessly within the natural environment, beside the Broads, and close to coast. And a place where you’ll find centuries old architecture, literature, culture – and adventure.
This is a small but mighty city. A city of stories.
VisitNorwich is delighted to announce it has been selected by Group Leisure as a Finalist in the Group Leisure & Travel Awards 2024 Best UK Destination category. We are honoured to have made the shortlist in such an important category.
Over the past few years the industry has been voting with its feet, bringing many more groups to our medieval city. Our friendly city hosts have welcomed and met many of you! Now we ask you to vote with your heart.
If you love Norwich as much as we do and you feel it is your best UK destination, please help us get over the finish line by voting. Votes must be made online by 21 April 2024 and can be made on the Group Leisure & Travel website here. 
Norwich has something for everyone. Enchanting cobbled streets and fascinating historical buildings, museums where you can wander and learn, stunning modern architecture and art, green spaces galore for walking, cycling and picnics, and adventurous activities. All this and more makes it the perfect destination for groups to enjoy. Planning a day trip, tour or group holiday to Norwich? Look no further for all the information you need.
For starters, where is Norwich? You can find us at the heart of the East of England, we’re the ‘bump’ of the UK, or just an hour-and-50-minutes train journey from London Liverpool Street. We’re also the perfect place to discover next. And it couldn’t be easier to get here. You can travel to Norwich by car, train, or plane, so start planning your journey to the City of Stories here.
In January 2024, Apple TV’s brand-new mini-series, Masters of the Air, hits our screens. The best bit? This $275m Steven Spielberg production is based right here in Norfolk. And you can still visit some of the air bases these American troops were stationed at today.
Find out more and find our suggested itinerary for your Masters of the Air themed visit here!
If you’re looking for the perfect place to explore in 2024, look no further than the City of Stories. A big year awaits, and it’s not one to be missed. Find our recommendations for how to spend your trip to Norwich in 2024 here.
Find out where you can park and drop off groups, who you can contact for enquiries, toilet facilities in Norwich, and where to find the latest news.
Walking tours around Norwich. Guided visits to iconic historical landmarks. Trips on the water and more. There are plenty of bookable attractions in the City of Stories that are perfect for groups.
If you want to keep things flexible on your group visits, or you’re looking for recommendations of things to do in the city, check out our top non-bookable attractions. Gardens, hidden gems and foodie treats await.
If there’s one thing Norwich isn’t short of, it’s fantastic cultural venues. Music, theatre, comedy, touring West-End productions and fringe favourites – it can all be found in Norwich.
Norwich is a veritable haven for foodies. Around every corner you can find thriving independent restaurants, as well as all your favourite chains. Serving up everything from exciting street food and English classics like fish and chips, to luxurious afternoon teas and fine dining in gorgeous surroundings.
There’s already plenty of reasons to visit Norwich – but these special events make a trip to the City of Stories even more exciting. From Christmas fun to fantastic festivals.
Find narrow streets draped high with soft white lights, lampposts swathed in fairy lights and architectural buildings and store windows decorated for the season. Here, it’s looking magical. Streets are buzzing with shoppers and jolly buskers, who add to the Christmas atmosphere. This is an independent city where you can experience something different.
