Christmas Crown Trail


In 1121 – 900 years ago – King Henry I chose Norwich Castle as the venue for his Christmas court. Much may have changed in the last 900 years, but one thing is as true now as it was then: Norwich is the perfect place to be at Christmas.

This Christmas, in celebration of the King’s visit all those years ago, we’re taking a look back through 900 years of Christmases past. Why don’t you come on the journey with us?

Take our Christmas Crown Trail across the city, where shops, restaurants, hotels and iconic historical buildings have all hidden crowns in their windows and stores for you to find. Aimed for all ages to enjoy, the trail takes you from Norwich Castle to the Tunnel of Light and everywhere in between spotting crowns of all shapes and sizes, in all manner of forms. Your task is to find as many as you can using the trail map to guide you along the way.

This is a trail of grand proportions so it has been sectioned into four smaller trails which you can take on several visits to Norwich. Purple Trail is from Norwich Castle to the Tunnel of Light, this trail really is a journey through time. Gold Trail takes a step back through the centuries exploring The Lanes. Red Trail is a relaxing stroll by the river and Elm Hill. And Green Trail is a real quest, just outside Norwich city centre.

Trail followers- be eagle eyed as the crowns vary in size and what they are made of. Some are hidden in plain sight; they won’t all be obvious- which is part of the fun!

Over 80 businesses and locations are participating across Norwich and the city centre taking you to places you may not have visited before, so discovery is all part of the story too. You’ll find decorated Christmas window displays, and some crowns will be in stores and at attractions. Others may be found on biscuits, trees, bears, even people and in festive projections. Maybe too on buses!

This trail is delivered by VisitNorwich and Norwich BID in partnership with Norfolk Museums Service, and is free to participate in.

Get your trail maps from our City Hosts, which you can spot around the city in blue tabards. Or grab your copy from our Journey Through Christmastime pop-up stall at Norwich Market from November 17, or from rack stands throughout the city, including at Norwich Railway Station. Or check out our online trail maps below!

Christmas Crown Trails

  • Christmas Crown Trail: Gold
  • Christmas Crown Trail: Green
  • Christmas Crown Trail: Purple
  • Christmas Crown Trail: Red