Loddon is one of South Norfolk's finest towns. Its lively history is reflected in its Georgian and Victorian architecture, reminders of a commercial age driven by the graceful wherries which once brought trade to Loddon.

From Norman times, Loddon became a centre for trade and administration linked by the rivers Chet and Yare, by road to Norwich and Yarmouth, and by bridge or ford with Beccles, Bungay, and Wroxham. In the 15th century, James Hobart, Henry VII's Attorney General, built Hales Hall and provided Loddon with a fine new church, Holy Trinity.

Loddon is now a delightful market town that has a selection of speciality shops and waterside picnic area as well as pubs and places to eat. In the summer it is busy with boating holiday makers who choose to experience the Norfolk's broads – unspoiled South Norfolk style.

Nearby is The Wherryman's Way - a 35-mile recreational route following the course of the River Yare between Norwich and Great Yarmouth. The route takes its name from the wherry – a large cargo-carrying barge whose elegant black sails were a once common sight on these waters.

You can walk the whole route or explore parts of it by cycle, train and river bus. Alternatively you can explore one of the ten circular village walks. Look out for the unique waymarkers along the route, which include figures, sculpture, information panels and audio points.

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