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Read our latest news and keep up to date with VisitEngland & VisitBritain
VisitBritain has established a group to support the industry once Britain and markets move into the recovery phase from COVID-19. They will continue to update DMOs regularly. They are working on making more guidance available to support SMEs during this period. Please follow their corporate website and subscribe to their industry newsletter for more information as it becomes available.
Update 23 March 2020 – COVID-19 tourism industry impact survey
VisitBritain has reopened their tracker survey to monitor the impact of the COVID-19 outbreak on all aspects of the UK tourism industry. The results will provide impact data to brief Ministers, the Government and COBR to help support the industry through these challenging times. Please fill in this survey by 17.00, Monday 30 March.
Consumer Messaging during COVID-19
Showing Love for Great Britain – VisitBritain
In light of the continuing situation around the worldwide outbreak of COVID-19, VisitBritain has been reconsidering their overseas marketing activity. As most markets are in “crisis” mode and advising against travel, they are refocusing their consumer messaging of keeping Britain top of visitors’ minds by sharing inspirational content linked to popular British culture on social media. This includes recipes, playlists, literature, film and TV trivia and holding pub quizzes. Their Italian team has already tested this approach and has seen good performance. They are also developing a global recovery campaign for both domestic and international markets. Join the conversation on Twitter, Instagram and Facebook via @lovegreatbritain and #lovegreatbritain.