Industry News, Reports & Updates

Read our latest news and keep up to date with VisitEngland & VisitBritain

VisitBritain has established a group to support the industry once Britain and markets move into the recovery phase from COVID-19. They will continue to update DMOs regularly. They are working on making more guidance available to support SMEs during this period. Please follow their corporate website and subscribe to their industry newsletter for more information as it becomes available.

25 June

VisitEngland partners with national tourist organisations to launch industry standard for UK tourism

VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales has today launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.

The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.

The scheme is free to join and open to all businesses across the industry. Read all about it here including how to get your mark.

Alongside the industry standard VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and sign-posting to information about destinations and available services before travelling.

Getting Ready To Open
Read here for all VisitBritain/VisitEngland’s resources with practical information to help tourism businesses reopen during the COVID-19 pandemic.

Information on emergency funding, including Government support, can be found on their Advice for tourism and event businesses affected by COVID-19 page.

VisitBritain Advice

Government Advice

Consumer Messaging during COVID-19
Showing Love for Great Britain – VisitBritain 

In light of the continuing situation around the worldwide outbreak of COVID-19, VisitBritain has been reconsidering their overseas marketing activity. As most markets are in “crisis” mode and advising against travel, they are refocusing their consumer messaging of keeping Britain top of visitors’ minds by sharing inspirational content linked to popular British culture on social media. This includes recipes, playlists, literature, film and TV trivia and holding pub quizzes. Their Italian team has already tested this approach and has seen good performance. They are also developing a global recovery campaign for both domestic and international markets. Join the conversation on Twitter, Instagram and Facebook via @lovegreatbritain and #lovegreatbritain.

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