VisitNorwich Industry News - VisitEngland & VisitBritain

 

To view the latest Economic Impact of Tourism report (2017), please click here

 

January 2018

VisitNorwich participated in a joint press trip with VisitBritain and travel influencer The Travel Tester for a campaign which was launched 22nd January – ‘24 Amazing Moments’. See films clips with Norwich on the VB Facebook page at 3am and 3pm (page likes 3,332,988). We have expressed an interest for further joint influencer trips.

 

Call Out

We are on the lookout for people associated with a unique product who we think would bring a unique tourism experience to life please send your suggestions to melanie.cook@visitnorwich.co.uk. This is an initiative with VisitEngland who are looking to inspire audiences to think and feel differently about England. Do you know anyone with an exciting story to tell! 

There are lots of different ways that we may look to bring these people's stories to life – for example, we may put someone forward for an interview opportunity with a journalist; arrange for them to meet media on a press trip; or perhaps to feature them and their business as content on VisitEngland social media channels.


Join the World Campaign 2017/2018

Join The World – Discover the UK targets the generation of young people from Great Britain and Northern Ireland and encourages them to take a holiday at home. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.

The campaign uses social media influencers and travellers from overseas to highlight the amazing moments and experiences that can only be had on a holiday in the UK and is being promoted across digital and social media channels, and through dozens of digital billboards throughout the UK. The campaign drives online ‘traffic’ to a hub on www.visitbritain.com/jointheworld featuring blogs and user-generated content showcasing seasonal events, activities and experiences.

VisitNorwich Participation

VisitNorwich organised two VE/VB influencer press trips in 2017 with coverage from both due from January 2018. The first was part of VB’s 24 Amazing Moments where our influencer, The Travel Tester, created film and blog content and social media posts about Norwich. VisitNorwich members included in the trip were: The Sainsbury Centre for Visual Arts, The Grosvenor Fish Bar, Country & Eastern and Louis Deli. Social media accounts:  Facebook, @thetraveltester, Instagram, Pinterest, YouTube.

The second visit was by Twins That Travel who spent two nights at The Maids Head hotel and three days exploring the city on foot. Social media accounts: Facebook, @TwinsThatTravel, Instagram Pinterest and YouTube.   

Get involved with the campaign

Get involved by uploading images of amazing moments in Norwich & Norfolk or of your product on social media using #lovegreatbritain and #loveUK for the chance to feature on the hub.

English Tourism Week 2018 #ETW18

We are looking at our members to run special (free) events and/or launch new products/create offers during English Tourism Week which takes place between 17 – 25 March 2018. English Tourism Week provides great PR opportunities to promote your business by participating: nationally through VisitEngland and locally through media coverage. It also plays its part in supporting the travel industry and raising the profile of tourism locally.

VisitNorwich is partnering with EastLife magazine to cover member events and plans. There will also be coverage in Places & Faces magazine, Future Radio, Norwich the City of Stories blog, VisitNorwich.co.uk, social media and potentially more.

For ideas on how to get involved, logos, brand guidelines and more go to: https://www.visitbritain.org/english-tourism-week

Key Dates during English Tourism Week

  • Parliamentary Reception: 19 March 2018
  • Spring Equinox: 20 March 2018
  • Constituency Day: 23 March 2018
  • National B&B Day: 24 March 2018 
  • Tourism Superstar winner: 24 March 2018
  • #BigTweetend: 24-25 March


Case Studies

In 2017 VisitNorwich worked with Norwich Tourist Information Centre to offer four free guided walking tours across the city: Words and Wanderings and Passages Through the Past. Media coverage included: Travel GBI, Future Radio, Places & Faces and a local press release. There were 80 places available all of which were booked and oversubscribed (which led to people booking for a later date).     

The results have been:

  • Greater number of guided walking tour tickets sold in 2017 compared to previous years.
  • Guided walking tours more visible in the city due to an increase in visitors taking them.

 

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