The winds of change are certainly in the air here. This autumn, VisitNorwich will be conducting audience research, to establish who is visiting Norwich, who isn’t, why people travel here, and their perceptions of the city. In a survey that will be unlike anything we’ve done before, the insights that we gain from this will inform our own marketing activity, as well as be useful to that of our member businesses. As we look into 2019, this research will be pivotal in shaping VisitNorwich’s updated B2C communications strategy, details of which we hope to share with you very soon. Watch this space; it’s going to be exciting.
We are always on the lookout for fresh exciting content and big news stories to share across our social media platforms. If you have something you would like us to shout about tag VisitNorwich or City of Stories in your posts, tag us in your tweets @VisitNorwich and hashtag #VisitNorwich and #CityofStories.
We are currently planning our Christmas content on the VisitNorwich website, and would love any festive photos, events or suggestions. Please send any Christmas content to email@example.com
Our Autumn food story was picked up by the EDP, Travel GBI, Discover mag and VisitBritain (international media) with our regular VisitNorwich column in Places & Faces also covering local food and drink in the October issue. There was also a 6-page feature on Richard Bainbridge from Benedicts in Chef mag in August (150k readership) from Andy Lynes, food journalist, who visited Norwich last year covering a Norwich BBC Good Food Magazine story.
There was more national coverage in a print and online guide to Norwich in Time Out (900k readership). Norwich also saw good coverage in the autumn issue of Greater Anglia’s Discover mag (+100k readership). And a new title for us saw coverage in Emerald Street for the Paston Treasure. Emerald Street is the sister online mag of Stylist, who themselves picked up on The Assembly House School of Magic Afternoon Tea.
Upcoming national Norwich coverage is expected from Woman magazine (Christmas) and Prima (Nov dog friendly breaks), Britain Mag (Dec) plus a review of Norwich by the Scottish Daily Mail following a press trip.
Finally it is the VisitBritain/England PR seminar and Meet the Media event for us in early October where we will be talking about our 2019 stories as well as networking with national media and international correspondents to form closer working relationships.
Christmas – What we’re doing…
If you are starting to look at your Christmas content, we are right beside you. Alongside Norwich BID, and media partners Archant, VisitNorwich will be launching a festive campaign on lights-switch-on night (15th November), which will truly illuminate the city. Using user-generated content and the castle projections, this is a campaign that both the public AND businesses can get involved with. Lookout for news landing in the city in early November.
Christmas – What you’re doing…
As usual, we’re on the lookout for Christmas stories, events and news from our members. Are you working on anything? Do you have any events that you would like us to help spread the word about? The more information we have from our members, the more comprehensive our PR and marketing is, and we can build a stronger story to take to the wider media. So if you have anything Christmas related at all, we’d love to hear from you!
Give Izzi or Mel a call on 01603 559 570.
Updates from VE & VB
VisitEngland and VisitBritain got the results from the Great British Tourism Survey this month, and things look promising. Domestic overnight trips were up 4% in volume and 7% spend, when compared with the same time period in 2017. By the same comparison, day visits were up 3% and occupancy rates in serviced accommodation increased by 2%. VE/VB have also published some useful information on the changes to PRS/PPL licences, which you will have if you play music in your premises. You can read about that here.
As you can see from the graph below, footfall from the city – so far this year – is down 0.6% on 2017’s figures. While this is a slight dip, compared to the rest of the country Norwich is faring pretty well, with the East of England down 3.5% and the UK down 2.6% on last year’s footfall figures.
As always, thank you to all of you. We wouldn’t be able to do what we do without our members, so thank you for your continued support, communication and enthusiasm. We are STILL on the hunt for Halloween content (so it’s not too late to send us your events), then after that it’s bonfire night and on to Christmas (Less than 90 days away, folks)! Let’s keep in touch.