- Tudor Norwich on Channel 4
- English National Parks Experience Collection project
- Greater Anglia – co-branded marketing
- Great Britain Tourism Survey
- Norfolk & Suffolk Tourism Survey
- UK Heritage Awards 2018
- Single Use Plastic
- Events in the Norwich Area
VisitNorwich worked with Channel 4 last summer on a new TV series Britain’s Most Historic Towns. Norwich was a one-hour long episode about Tudor Norwich presented by the lovely Professor Alice Roberts. Since the show aired (Saturday 28th April) Norwich Tourist Information Centre has seen a number of enquires for Tudor Norwich. In reaction to the show we published a self-guided tour prior of the locations featured in the programme which is available to download on visitnorwich.co.uk. You can also read our City of Stories blog post Norwich’s Big Tudor Day Out.
Our City of Stories Facebook page saw a short teaser film reaching 10.3k followers and other posts reaching 30k. Engagement saw a huge spike over Friday/Saturday/Sunday weekend of 27 April. VisitNorwich FB featured one post which reached 2.5k. Whilst on Instagram our Tudor Norwich images were our top 2 posts in the month, with over 3k impressions.
PR (March – April)
Our PR work has seen Norwich again featured in the national media over the last couple of months including: The Times, The Daily Mirror, Radio Norfolk, Discover Magazine, BBC Good Food Mag & online, EastLife mag, Sunday Mirror, Daily Star, Lonely Planet online & Flight Log mag (Loganair), VisitEngland, Channel 4 and My Weekly.
Cross-platform reach: 45,324,527
English National Parks Experience Collection
VisitNorwich is working with The English National Park Experience Collection which is a £1million Discover England Fund project to provide bookable high quality accommodation and experiences in all of the English National Parks including The Broads National Park. The project is looking for accommodation and experiences in the Broads and Norwich which can be booked via German and Australian Tour Operators (the target audience).
Applications for accommodation providers and experiences in The Broads and Norwich must be expressed by 18 May. If you are interested in finding out more please contact Deborah Brookes on firstname.lastname@example.org / 07788 237080.
Those of you travelling by train to London with Greater Anglia may notice a series of co-branded double royal posters advertising Norwich as a visitor destination. The call to action is visitnorwich.co.uk and cityofstories.co.uk.
- Poster locations with footfall into the millions are: Liverpool Street, Ipswich, Colchester, Cambridge & Great Yarmouth.
- On-train regional A3 posters are on routes: Norwich to Cambridge, Gt Yarmouth and Cromer.
Great Britain Tourism Survey
The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight tourism trips taken by residents in Great Britain, and provides detailed information about trip and visitor characteristics – VisitBritain/VisitEngland.
Download the full report PDF here.
Congratulations - UK Heritage Awards 2018
The winners of the UK Heritage Awards 2018 were announced in March. Shortlisted venues from across the UK came together at Goldsmith’s Hall to celebrate the best heritage experiences and places to stay in the UK. The coveted UK Heritage Awards 2018 recognise the finest historic houses, gardens, museums and heritage sites in the UK, as well as the best places to stay. Here are three Norfolk winners – all VisitNorwich members.
- The Old Rectory U.K Heritage Award for Outstanding, Customer Experience.
- Houghton Hall U.K Heritage Award Commended, Best Event/Exhibition
- The Victoria at Holkham, Norfolk, Winner, Wonderful Places to Stay
Single Use Plastic
Of course, global reduction of single use plastics is (quite rightly) a hot topic at the moment, and we’re interested to know if any of our members are taking steps to cut down the amount that they use. We plan to push this message out where we can - beginning with the City of Stories blog – so if any of you have made changes to the way you use plastic, please get in touch with email@example.com
- Norfolk and Norwich Festival is in full swing (on now until – 27 May)
- Damien Hirst: Colour Space Paintings and Outdoor Sculptures (on now until 15 July)
- City of Ale (24 May – 3 June)
- Brian Clarke: The Art of Light (16 June – 14 October)
- The Paston Treasure at Norwich Castle (23 June – 23 September)
- GoGoHares (24 June – 8 September)
- Circus250 (6 – 15 July).