VisitNorwich Channels to Market

VisitNorwich annually delivers a range of marketing and PR campaigns to promote more visitors to the Norwich area and its members’ businesses. These high impact marketing campaigns based on themes, events and seasons offer members the opportunity to participate in putting businesses in front of a large well engaged audience.

Being a member of VisitNorwich provides access to exclusive marketing, PR, and media opportunities. These opportunities are usually free to participate in; to boost promotion we also offer a number of paid advertising options.



Consumer Digital Campaign

VisitNorwich ran a 4-month consumer digital campaign targeting a London audience through Facebook, Google Display Advertising and YouTube.

The campaign had a two-pronged approach aimed at sending consumers to whilst keeping them better engaged and on the site for longer.

The second aim of the campaign was to put visiting Norwich in mind for the future, this was achieved through remarketing – prompting users to Google ‘visit Norwich’ as and when they wanted more information.

The main asset used for the campaign was ‘Norwich – A Story’, a slow-mo film created for Norwich Cathedral by BAFTA award winning local film maker Rob Whitworth.

In the first 3 months alone the campaign reached an audience of 12 million.


Website Campaigns –

Our 2017 website campaigns included: Feb half-term, Easter, summer, October half-term and Christmas. These campaigns promoted overnight stays and day visits to the Norwich area and were supported by the Norwich, the City of Stories blog, weekly consumer e-shots and owned social media channels.


Outdoor Advertising Campaign

VisitNorwich partnered with Greater Anglia twice in 2017 on a poster campaign and reached a footfall audience of millions through London Liverpool Street, Colchester, Cambridge, Ipswich and Diss.

Call to action:,
Branding: VisitNorwich and Norwich, the City of Stories.

Two A3 posters campaigns on local trains reached 1000s.

Call to action:
Branding: VisitNorwich and Norwich, the City of Stories.


PR Campaigns

2017 Year of Literary Heroes

VisitNorwich worked with VisitEngland to promote Norwich’s vast literary offer in line with Norwich’s status as England’s First UNESCO City of Literature.

VisitNorwich created a PR campaign to commemorate the publication of Anna Sewell’s only novel Black Beauty. The campaign brought together Jarrolds, The Museum of Norwich at the Bridewell, Woodforde’s Brewery, The Maids Head Hotel, Norfolk County Council and Redwings to create a 4-month exhibition, a Black Beauty branded beer, themed short-breaks, Jarrolds book events, museum trails and workshops.

The results of the campaign included coverage in EDP, Evening News, Closer Magazine, The Sun, Radio Norfolk, Future Radio, Norfolk magazine and Places & Faces with a circulation/digital audience of over 7 million.

A Redwings Open Day to meet the real life Black Beauty (Mia) resulted in +260% increase in visitor numbers.


English Tourism Week

VisitNorwich worked with Norwich Tourist Information Centre (TIC) to run free tours during English Tourism Week. Four tours took place which were oversubscribed and a new Literary tour was created. PR included: Places & Faces, Future Radio,,, VisitEngland and social media.

Following this campaign the TIC saw a significant uplift in visitors taking Guided Walking Tours throughout the year. We are currently working on plans for 2018.


Tourism Superstar

VisitNorwich member Duane Dibartolomeo of The Grosvenor Fish Bar won the coveted VisitEngland (in association with the Daily Mirror) – Tourism Superstar 2017 title.

Duane’s shortlisting and ultimate win resulted in PR print circulation coverage of 4,779,418 plus a TV segment on The One Show (5 million audience) and Twitter conversations with Mirror Travel Editor Nigel Thomspon & Sue Perkins.


Online cross – platform audience reach: 19,681,436 plus social media.


VisitNorwich produced, printed and distributed 332,000 Norwich Maps plus the map is published for download on


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