Jack Wills, for more than 18 years, has brought British heritage-inspired wares of the highest quality to the wardrobes of a spirited and inspired youth, epitomising what it is to be British, irreverent and carefree.

Established by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills is known for heritage-inspired classics with a contemporary twist and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill or the Jack Wills Seasonnaires’ summer on the islands of Martha’s Vineyard and Nantucket.

Since 1999, it has since expanded to become an international brand with 90 across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 130 countries worldwide via jackwills.com.

Peter Williams founded Jack Wills at the age of 23, having graduated from UCL with a degree in economics. He returned to the role of CEO in August 2015, having stepped away in 2012, and has since overseen a buy-out with BlueGem, owner of the iconic Liberty department store in London, driving forward the reinvigoration of the Jack Wills brand.