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Content Call Out

Content Call Outs

Content Call Outs 

We’re proud of our PR. Each day we work on bringing PR opportunities to Norwich, and to our investment partners.
We use national PR platforms to share stories about the city: through TravMedia and Vuelio we can respond to media alerts and journalist requests, access a national database of journalists and media titles, receive requests for interviews, and pitch our own stories and thematic pieces when we run visitor campaigns. We also work closely with the PR teams at VisitEngland and VisitBritain, getting Norwich on the agenda of the UK’s national tourist boards, and in their campaigns.

We cultivate strong and long-lasting relationships with journalists, meaning we get repeat requests for information from all kinds of media – from travel columnists to guidebooks. The work we produce is trusted, high-quality and valued, and our team have built a solid reputation for delivery.

Please supply your information in the following format

Title
Location
Opening times
Price
Website link
More Information (please include if the event is accessible)
High res photography with copyright details (300 dpi)

Content can be emailed to our PR and Marketing manager:  [email protected]

Timeframes (not limited to)

Type of Content   Due Date 
Summer events & what’s new April –May +
Christmas 2024 May – July +
Autumn August +
October half term August – September +
Halloween August +
What’s New in 2025 October – 1 December +
February half term 2025 December 24 – January 2025 +
Easter 2025 February 2025 +

 

In 2023-2024 VisitNorwich generated over 170 pieces of positive media coverage for either Norwich, Norfolk or our individual Investment Partners.

Content Top Tips

  • Send us full event, new product details as early as possible.
  • Send high-res 300dpi images to accompany all event and product updates, labelled with business name and copyright details.
  • The cost-of-living crisis from 2023 will probably dominate many aspects of life in the UK in 2024 so events and things to do which are free, low-cost and affordable will be popular requests from the media. This is a key theme for VisitEngland who continues to focus on pre-nesters (25 – 34 years without children).