For Groups

Norwich is a visitor destination like no other. A city that’s home to medieval marvels and modern wonders with an independent heart. A city where Strangers are welcomed and its pulse sits seamlessly within the natural environment. So, what’s stopping you from planning a group trip to the City of Stories?


Here we’ve got everything you need, all in one place- for group organisers and coach companies. Think discounts and contact details, bookable attractions– museums, tours, activities and more in our fine city and into Norfolk, food and drink– from fine dining to afternoon teas, and that all-important coach information, including parking, drop-off and a City Host welcome. And for the festive season, you’ll find details on unmissable events like the world-renowned Thursford Christmas Spectacular- an easy day trip from your stay in Norwich.

Groups Need-To-Know

From coach information to toilets to a City Host welcome, take a look below at all the practical need-to-know information you need for your group trip to Norwich.

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Group Attractions

Walking tours around Norwich. Guided visits to iconic historical landmarks. Trips on the water and more. There are plenty of bookable attractions in the City of Stories that are perfect for groups.

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Food & Drink for Groups

Norwich is a haven for foodies. With thriving independent eateries around every corner, all your favourite chains, exciting street food and unmissable afternoon teas, this is the place to try new flavours!

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Tour Guides and Walking Tours

One of the best ways to see, explore and learn more about the City of Stories is a walking tour. Whether you’re a history buff, foodie or thrill seeker, there’s over 1000 years of quirky secrets and hidden pasts to discover!

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Christmas for Groups

Christmas in Norwich is something special, traditionally different and full of festive flair! A Yuletide visit here is the ideal stop on your way to or from Thursford’s Christmas Spectacular.

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