Festive fashion

Christmas outfit inspiration

While we might not be heading out to jam-packed Christmas parties this year, that doesn’t mean we have to forgo looking and feeling our best. Stylish holiday gear is as much a Christmas staple as mulled wine – or at least we’d like to think so. This year, treat yourself to a festive outfit (or two, or three) and celebrate Christmas in style with pieces from these Norwich shops.

8 December 2020

For Christmas events in 2022, see our round-up here.

Best for: womenswear

Our picks: Jarrold, Zara and Ginger

For designer womenswear in Norwich, you’ll want to head to Jarrold, the city’s very own independent department store. It’s the exclusive Norwich stockist of some of the biggest names in fashion and beauty—think Jo Malone, MAC, Tom Ford and Michael Kors—and is great for outfits that exude glamour. Jarrold even offers virtual styling with expert consultants that can help with everything from building a new wardrobe for the New Year to injecting new life into an old one.

Over at shopping mall Chantry Place, Zara is home to a wide selection of everyday staples, as well as fashion-forward party gear. Their cocktail dresses and jumpsuits are stand-out pieces you’ll want to wear well past the festive season.

If you’re looking for the perfect mix of style and comfort, we’d recommend Ginger. With a wide range of designer dresses, coats, jumpers, blouses, and accessories, Ginger is the go-to for festive fashion. Explore brands like Armani, Paul Smith, Rail, and more.


Jarrold Department Store

Best for: menswear

Our picks: Philip Browne and Dogfish

Outside the big-name department stores, Norwich is home to a surprising number of indie menswear shops boasting high fashion designs. At Philip Browne, you’ll come for the designers—they’ve got everyone from Maison Margiela to Fred Perry and Vivienne Westwood—but stay for the trainers. They’ve got some pretty incredible—and colourful—designs on hand.

Dogfish specialises in more casual pieces—stylish streetwear and athleisure abound here—stocking big brands like OBEY and Adidas. It’s perfect for the man who thinks fashion-first, but with comfort as a close second.

Philip Browne

Philip Browne

Best for: kidswear

Our picks: Jojo Maman Bebe, Flicka, and Flying Tiger

We can’t leave out the little ones in our Christmas outfit inspo – and fortunately, Norwich comes ready with a number of shops to meet the task. For ultra-sweet Christmas pieces—dresses, jumpers, smart button-ups, you name it—there’s Jojo Maman Bebe, a leading brand for mothers, newborns, and kids. To polish the outfit off with festive accessories, head to Flying Tiger. They’re your number one spot for silly Christmas headbands and hats, socks and loads more.

And if you’re looking for festive outfits for new-borns and toddlers, we’d recommend Flicka. With a great range of colourful rompers and dungarees (that we wish came in adult sizes!), your little ones will be rocking the best festive fashion this Christmas season.


Best for: Christmas jumpers

Our picks: New Look, M&S and John Lewis

Where would our Christmas outfit inspiration guide be without an homage to festive jumpers? Even for a virtual Christmas party, they’re a must-have. In Norwich, the Christmas jumper is as popular as ever. New Look in the city’s Castle Quarter is primed with classic novelty jumpers, as is M&S.

On the other hand, John Lewis carries a wide variety that blur the lines between stylish and silly. Because who doesn’t love a quirky Christmas jumper?

John Lewis

Explore more festive fashion in Norwich and Norfolk here.