Spring Garlands in Norwich

5 May 2021

Spring Garlands in Norwich

Despite the weather trying its best to keep people indoors, May started off with a bang – or burst of colour – in Norwich! Inspired by a 390-year-old tradition, The Florists’ Feast, which first took place on May Day in 1631, Norwich has seen businesses across the city decking their doors with floral displays and garlands, sharing their work across social media on #NorwichBlooms. These new installations are part of the Norwich Business Improvement District’s Spring Garlands initiative celebrating spring and the city opening back up.

If you were planning a trip to the city there’s no better time to head out, with the streets full of Instagram-worthy shop fronts and spring blossoms. Want to get the most out of a picturesque stroll through the city? Check out the fantastic businesses who have taken part in Spring Garlands.

Norwich Blooms

With over thirty businesses across Norwich decking their doors, windows and interiors with stunning installations, the city has become a haven of beauty and creativity (even more so than usual!) And it’s just waiting for you to come and enjoy it.

Coffee shops, department stories and bookshops have all turned out in style, decorated with everything from artificial flowers and freshly cut bouquets to paper decorations. As England opens up again, Norwich truly is blooming.

Going to be out and about in Norwich this month? Let us know where your favourite displays are using #NorwichBlooms on Instagram (like us, we think you’ll find it hard to choose!). But that’s not all, Norwich is full of beautiful blossom trees on almost every corner adding their own natural embellishment to our extraordinary city. There’s so much to see, we hope you love the way Norwich is looking right now, just like us.


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Jarrold Norwich

Jarrold on London Street is everyone’s favourite independent department store. We love this floral display at the entrance – the perfect way to welcome shoppers into the store!

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Bookbugs & Dragon Tales

Need a little sunshine in your life? Well, this display is sure to fill that need! Check out Bookbugs & Dragon Tales on Timberhill for a cheery display (and to get your next favourite read of course.)

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Lisa Angel

Full of gorgeous jewellery and homeware on the inside, it only makes sense to decorate the outside to match. Wander down to Lower Goat Lane to see Lisa Angel’s beautiful display.

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Thorns DIY Store

Heading down to Exchange Street for all your DIY needs? You’ll get an extra treat when you see this pretty in pink display at Thorns.

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Scaped Nature 

St Giles Street is home to Scaped Nature, which brings nature indoors with aquascaping and terrariums. We absolutely love this handmade garland welcoming everyone back to the city.

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Tombland Bookshop

Tombland Bookshop have gotten creative with their garland display. These paper flowers are fantastic – and quite fitting!

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Flicka Norwich

Head to Dove Street for Scandi interiors, toys, decor and more at Flicka. Oh, and don’t miss their gorgeous window display. We love the springtime vibes!

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Cupcake & Co

Feeling a little tired after taking a tour of the displays? Give yourself a treat for all that walking and head to Cupcake & Co on Upper St Giles Street for some cake and coffee.

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The Jade Tree

Gifts galore can be found at The Jade Tree on Elm Hill, as well as some beautiful floral decorations! We especially love their bicycle decor.

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The Royal Arcade

One of the most beautiful, covered shopping streets in Norwich, The Royal Arcade just got even better with their spring garland!

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Got a spring in your step from all these spring garlands? Well don’t let it stop there. From 18th May until 26th June, Fairhurst Gallery & Workshop’s new exhibition ‘Walking Through Flowers’ by Clare Coles will celebrate finding solace in nature and the uplifting, revitalising qualities of springtime blooms.

And if you’re looking for some family fun head to BeWILDerwood, a huge award-winning forest, or Pensthorpe Natural Park, home to a diverse range of wildlife.

Or you can check out our guide to the best walks in Norwich and Norfolk.