From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:
Norwich’s annual events always promise excitement, creativity and inclusivity- and many of them are free or low-cost, too. So, make sure to publicise what’s going on to your customers and guests because they all bring plenty of people into the city, visitors and locals alike, particularly during school holidays. That way, we can all make the most of the city’s thriving cultural calendar!
In December 2024, we teamed up with American travel vloggers The Magic Geekdom for a two-night stay as part of our awareness campaign. It was their first time visiting Norwich and our jam-packed itinerary took them everywhere from Jarrolds to Norwich Playhouse to Strangers’ Hall, The Assembly House and more: Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit). Their down-to-earth, authentic video received 11k in just 24 hours and has since received positive coverage from outlets across the country, including The Express, The Daily Mirror, the EDP and Norwich Evening News. Consequently, The Magic Geekdom also featured Norwich in their list of ‘must visit places in England’ (41k views) at number 4!
You can find VisitEngland’s Domestic Sentiment Tracker for August here.
In this month’s Sentiment Tracker, cost-of-living perceptions have deteriorated slightly, with the proportion of UK adults being cautious at 46%.
For overnight domestic trips, more people are intending to travel during autumn, with 66% very committed for September. The number of UK adults more likely to choose UK trips (35%) outweighs overseas travel (30%) because they’re easier to plan (58%).
Short breaks will dominate the next few months, with the top destination for August – September and October – December 2025 ‘a city or large town’. ‘Hotel/ motel/ inn’ is the leading accommodation and ‘trying local food and drink’ is the top activity for both periods, while top motivations are ‘family time or time with my partner’ and ‘to get away from it all and have a rest’.
2025
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