VisitNorwich News
From news about seasonal campaigns from VisitNorwich, our regular newsletters to members and more, take a look below for everything you might need to know.
‘Old City, New Attitude’ Phase 1 Campaign Results
The first phase of our ‘Old City, New Attitude’ campaign came to an end in November, and we’re pleased to report some extremely strong headlines:
- 2.8m impressions delivered (500k above target)
- 24.8k clicks delivered (3.5k above estimated)
- Footfall attribution showed an uplift in visits to Norwich with a projected 12,229 individual visits estimated as a result of the campaign.
- We expanded the geography of the campaign to 3 hours travel time of Norwich. This was with the aim of encouraging stay visits over day visits. We’re pleased to report that the campaign had good engagement across all geographies, particularly Greater London, Birmingham, Cambridgeshire and Essex.
Remind yourself of the ‘Old City, New Attitude’ campaign film here.
PR Deadlines
It’s never too early to get organised for next year! PR deadlines come early (especially in print), so please take a look at this document and send us your news, anniversaries, plans and more.
And as you know, we’re always interested in what our members are up to, so keep us up-to-date beyond these deadlines for broadcast and online PR and organic content.
VisitNorwich PR Update
Take a look below for a selection of fantastic PR for Norwich from the last month!
- The Lions’ Den was featured in VisitEngland’s 2026 Hotlist.
- Olive Magazine highlighted Norwich as one of ‘four festive UK city getaways for shopping, eating and exploring’, featuring Benedicts, Brix and Bones, Bowhill & Elliott, Atwin and Jarrolds.
- Selling Travel highlighted ROARR! as one of ‘six of the best accessible English attractions’
Annual Events
Publicising Norwich’s annual events is a great way to bring visitors and locals alike into the city, particularly during school holidays.
- February: Norwich Science Festival
- May: Norwich Games Festival, Norfolk & Norwich Festival, Norwich Jazz Festival, Norwich Craft Beer Festival, City of Ale
- June: Norwich Wine Week
- July: Lord Mayor’s Celebration Weekend, Norwich Lanes Summer Fayre, Norwich Pride, Norwich Summer Sessions
- August: Norwich Summer Sessions, Rock N Roll Circus
- September: Run Norwich, Heritage Open Days, Norwich Cocktail Week
- October: Norwich Book Festival
- November: Festive Lights Switch On, Christmas Crown Trail
Previous VisitNorwich Newsletters
2025
