From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:
Norwich’s annual events always promise excitement, creativity and inclusivity- and many of them are free or low-cost, too. So, make sure to publicise what’s going on to your customers and guests because they all bring plenty of people into the city, visitors and locals alike. That way, we can all make the most of the city’s thriving cultural calendar!
Across the year, there’ll be events during half-terms and school holidays, such as Norwich Science Festival (February), Norwich Games Festival (May) and Norwich Book Festival (October). May is the city’s busiest month, thanks to the Norfolk & Norwich Festival, Norwich Jazz Festival and food and drink-focussed Craft Beer Festival and City of Ale. Then in June, it’s time for Norwich Wine Week, closely followed by the Lord Mayor’s Celebration Weekend, Norwich Pride and Norwich Summer Sessions in July and August. And during autumn, it’s Run Norwich and Heritage Open Days!
In December 2024, we teamed up with American travel vloggers The Magic Geekdom for a two-night stay as part of our awareness campaign. It was their first time visiting Norwich and our jam-packed itinerary took them everywhere from Jarrolds to Norwich Playhouse to Strangers’ Hall, The Assembly House and more: Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit). Their down-to-earth, authentic video received 11k in just 24 hours and has since received positive coverage from outlets across the country, including The Express, The Daily Mirror, the EDP and Norwich Evening News. Consequently, The Magic Geekdom also featured Norwich in their list of ‘must visit places in England’ (41k views) at number 4!
Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit) | 27k views
10 Must-Visit Places in England – Hidden Gems & Underrated Places – YouTube | 41k views
The UK’s stunning little city with way less tourists than York, Bath or Oxford | Express.co.uk | 92 million monthly visits
Americans brand city ‘England’s most underrated gem’ after being ‘blown away’ | Express.co.uk | 92 million monthly visits
American couple say department store is ‘fancier than Macy’s on first visit to UK city – Devon Live
You can find VisitEngland’s Domestic Sentiment Tracker for May here.
In this month’s Sentiment Tracker, cost-of-living perceptions have rebounded significantly compared to last month. Consequently, the proportion of UK adults being cautious has shrunk to 46%.
78% are planning an overnight domestic trip in the next 12 months, with 64% very committed for June. Perceived financial barriers have significantly decreased: cost of accommodation is down 3% and drinking or eating out down 4%.
The number of UK adults more likely to choose UK trips (35%) outweighs overseas travel (28%) because they’re easier to plan (59%). For day trips, adults continue to ‘look for more free things to do’.
Short breaks will dominate the next few months, excluding August when long breaks are just as likely. The top destination for May – June 2025 and July – September 2025 is ‘a city or large town’ with ‘trying local food and drink’ (37%) the top activity for both time periods.
2025
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