From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:
Norwich’s annual events always promise excitement, creativity and inclusivity- and many of them are free or low-cost, too. So, make sure to publicise what’s going on to your customers and guests because they all bring plenty of people into the city, visitors and locals alike, particularly during school holidays. That way, we can all make the most of the city’s thriving cultural calendar!
In December 2024, we teamed up with American travel vloggers The Magic Geekdom for a two-night stay as part of our awareness campaign. It was their first time visiting Norwich and our jam-packed itinerary took them everywhere from Jarrolds to Norwich Playhouse to Strangers’ Hall, The Assembly House and more: Why Norwich is England’s Most UNDERRATED Hidden Gem (And Why You Should Visit). Their down-to-earth, authentic video received 11k in just 24 hours and has since received positive coverage from outlets across the country, including The Express, The Daily Mirror, the EDP and Norwich Evening News. Consequently, The Magic Geekdom also featured Norwich in their list of ‘must visit places in England’ (41k views) at number 4!
You can find VisitEngland’s Domestic Sentiment Tracker for September here.
In this month’s Sentiment Tracker, cost-of-living perceptions have rebounded, with the proportion of UK adults being cautious at 44%.
For overnight domestic trips, autumn and winter trips are in line with last year, with 61% very committed for October. The number of UK adults more likely to choose UK trips (34%) outweighs overseas travel (27%) because they’re easier to plan (57%).
Positively, the ‘costs and finances’ barrier has decreased slightly since August, with ‘personal finances’ at its lowest since tracking began in June 2022.
Short breaks will dominate the next few months, with the top destination for October – December 2025 and January – March 2026 ‘a city or large town’. ‘Hotel/ motel/ inn’ is the leading accommodation, while top motivations are ‘family time or time with my partner’ and ‘to get away from it all and have a rest’. ‘Trying local food and drink’ is the top activity for both periods, with ‘visit cultural attractions’ also top for January – March 2026.
2025
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