The Best Bakeries in Norwich and Norfolk
The Best Bakeries in Norwich and Norfolk
by Katie Thompson
Bakery tourism is showing no sign of slowing down. (You could say it keeps on rising!) Especially when there’s a tasty treat awaiting you at the end of your journey.
Luckily for us, thanks to Norwich and Norfolk’s fantastic local food scene, we’re spoilt for choice when it comes to flaky pastries, moreish flavour combinations and sugary treats. From HUGE cinnamon buns to fresh focaccias, perfected patisserie to sell-out Swirl pop-ups. Our county even boasts names on the Good Food Guide’s Britain’s Best Bakeries List!
Whether you’re a loaf-loving traditionalist, croissant connoisseur or prefer to experiment with something new (lemon meringue cruffin, anyone?), this is our lowdown on the best bakeries in Norwich and Norfolk!
The Best Places for Coffee and Cake in Norwich
Find Bread Source in Norwich Cathedral’s inviting Refectory Cafe
Norwich
Devecchio, Lobster Lane
Since its launch in 2025, Devecchio Bakery has cemented itself as one of Norwich’s most popular independent artisanal bakeries. Known for their small-batch baking and specialising in both sweet and savoury, we suggest popping in for a crusty handcrafted loaf and speciality coffee. For lunch, it’s got to be one of their light-as-air focaccia sandwiches. Of course, you can’t leave without a cruffin. This sugar-dusted combination of a croissant and muffin boasts a velvety filling and mouthwatering flavours, including lemon meringue, peanut butter and jam, and pumpkin spice (with whipped white chocolate ganache).
Bread Source, various locations
A go-to for many a local, Bread Source is Norwich’s staple bakery. As well as stocking cafes across the city, you’ll find this independent artisan bakery in the Lanes, Norwich Market, Norwich Cathedral’s Refectory Cafe and into Norfolk. What makes them so popular? Their HUGE flaky pastries. Think raspberry and pistachios swirls that looks as enticing as they taste, towering, iced cinnamon buns, and golden sausage rolls encasing herby local pork inside buttery puff pastry. For the perfect loaf, Bread Source strips it back to the essentials, prioritising dough with high-quality ingredients.
Which Macarons & More flavours will you try?
Macarons & More, The Royal Arcade
When it comes to patisserie, Macarons & More is a must-visit. Found in our Art Nouveau Royal Arcade and run by MasterChef finalist Tim Kinnaird, chances are you’ve been stopped in your tracks by their witty window displays even if you haven’t stepped inside. And what’s stopping you? From the rainbow of perfectly formed macarons, each one flourished with a delectable creamy filling (our favourite is passion fruit and chocolate), to rich brownies, melt-in-your-mouth meringues and dainty petit fours, you’ll undoubtedly be back for more. Oh, and look out for seasonal flavours and specials, including lime and coconut, hazelnut Paris Brest and giant macaron ice cream sandwiches!
Two Magpies Bakery, Timberhill
Perched at the top of Timberhill, the welcoming (and dog friendly) Two Magpies Bakery has a history rooted in East Anglia. This local chain blends time-honoured techniques with the best produce Norfolk and Suffolk have to offer. Think Baron Bigod cheese from Fen Farm Dairy (a favourite of local tour guide Cheryl Cade), colourful fruit and veg from Easters of Norwich, and bread pudding boosted with Leigh’s Bees’ honey.
Take a seat and watch the world go by (after you’ve perused the counter’s array of delights). We love a freshly squeezed orange juice and gooey croque monsieur.
Sometimes there’s nothing more enticing than a traditional Belgian bun
Kett’s Hill Bakery, various locations
If you’re looking for a more traditional selection, Kett’s Hill Bakery has it covered. You’ll find this family-run bakery at the foot of Mousehold Heath and in Bowthorpe. As soon as you enter, you’ll be enveloped in that familiar, warm scent- and greeted with similarly nostalgic baked goods. Our top picks include glacé cherry-topped Belgian buns, subtle vanilla cream horns and, of course, crusty rolls with a soft, cloud-like centre.
Loaf Microbakery, various locations
Loaf Micro Bakery is an award-winning neighbourhood bakery with spots in Norwich’s Gloucester Street and Wymondham. It’s popularity with locals meant that when they moved from the city centre to their current home in NR2 to bring the shop and bakehouse under one roof, so did their customers. With a female-led team and friendly welcome the norm, this one’s all about the bread. Each sourdough loaf is crafted over three days and shaped by hand, using organic flour from sustainable farms to enrich the dough’s flavour and nurture the perfect loaf every time.
Norfolk
The essence of a bakery? Handcrafted bread
Fresh Bread Micro Bakery, Poringland
At Fresh Bread Micro Bakery, expect classic combinations, fresh homemade fillings and golden pastries with an unexpected twist. See what takes your fancy- whether it’s an expertly laminated croissant piped with strawberry cream, glazed challah bread or swirly almond babka, salted pretzels, fluffy French baguettes or shiny pastries filled with fresh fruit and crème pâtisserie.
Mabel, Downham Market
What links Ottolenghi, London’s popular Pophams Bakery, Lille Bakery in Copenhagen and Downham Market? Mabel Bakery! Featured in the Good Food Guide in 2025 and 2026, expect a seasonal selection of pastries, breads and cakes like spring onion and smoked salt focaccia, quince custard tarts and double chocolate espresso Danish.
Owners Dan and Norfolk-born Lucy celebrate local producers and the simple pleasure of small batch baking with big flavour. They’re known for their community feel, holding markets, late-night events and even a summer of swaps where you might trade your own homegrown rhubarb (ready to be transformed into jam) for a freshly baked loaf.
White Horse Bakery, Holme-next-the-Sea
Another bakery to feature in the Good Food Guide two years in a row is White Horse Bakery. The coastal village of Holme-next-the-Sea is where artisan bread and Viennoiserie meet, driven by sustainability and locality. Breads are slowly handcrafted from organic wheat suited to Norfolk’s environment, while ready-to-be-devoured pastries (like their signature pain Suisse) are a well-deserved reward after a reinvigorating beach walk.
