UEA Lasdun Lecture – Like: The Button that Changed the World

Norwich

UEA graduate Bob Goodson shares the unlikely journey behind the world’s most clicked icon: the Like button.

In this personal talk drawn from Like: The Button That Changed the World, he reflects on co-creating the early concept, navigating startup life in the Bay Area, and watching a simple concept scale to cultural ubiquity. Weaving together history, media theory, and AI, Goodson invites the audience to consider the Like button not just as a product—but as a mirror of our desires, values, and vulnerabilities.

Join Bob Goodson at UEA on Thursday 13 November at 6.30pm in The Enterprise Centre to hear about his journey in creating Like: The Button That Changed The World.

Tickets are free for this event.