For Norwich Christmas events 2022, read our round-up here.
If you’re an eagle-eyed shopper out and about in Norwich, you may have noticed that crowns are taking over the city. Nearly 100 businesses across the city have hidden crowns in their window and in-store displays as part of our Christmas Crown Trail!
But what is the Christmas Crown Trail? In partnership with Norfolk Museums Service, VisitNorwich and Norwich Business Improvement District have created this fun, free trail to commemorate a very special anniversary. 900 years ago, in 1121, King Henry I chose Norwich Castle for his Christmas Court and spent the festive season in the city. To celebrate with us, grab your free trail map and start a journey across the city of stories, discovering both old and new.
With so many crowns to spot, we’ve created four mini-trails for you to follow, taking you to different parts of Norwich. The Purple Trail is a real journey through time, starting at Norwich Castle and finishing at the Tunnel of Light. The Gold Trail takes you into The Lanes – Norwich’s independent heart. The Red Trail is perfect for those wanting a relaxing walk along the river and up to beautiful Elm Hill. And the Green Trail is for the real explorers – taking you to some hidden gems outside the city centre.
Ready to get out and about trail hunting? Pick up a trail map from our City Hosts, our Journey Through Christmastime pop-up stall at Norwich Market (stalls 138 & 139), or you can download a copy here. But before you head out, why not check out some of the incredible crowns there are to spot to get you excited?
John Lewis, Purple Trail
We love how regal this display is! The owl is the perfect finishing touch.
Norfolk Retro, Green Trail
Head down to see a very stylish crown display.
Norwich Art Shop, Gold Trail
We challenge you to count all of the crowns on display here. In fact – so does Norwich Art Shop. Submit your guess to them and you could be in with the chance of winning a £25 voucher! Plus, they have special crown colouring in sheet too.
Gerald Giles, Red Trail
Wow. That’s one big crown. And you can win a big prize too if visit the store. They have a hamper giveaway to celebrate the crown trail happening in store!
Coleman Opticians, Green Trail
We love this window display, and the hand-crafted crowns they have on show too! It’s definitely getting us in a festive mood.
Artisan Chocolates by Saffire, Purple Trail
How about an edible crown? We think these look absolutely delicious.
Logans Sandwich Bar, Gold Trail
If you get a bit peckish on your crown hunt, why not stop and fuel up on some delicious food?
Macrons and More, Purple Trail
This is such a fun display! We love it.
The Catherine Wheel, Green Trail
This spooky crown has a story to go along with it. Why not head down there and give it a read!
Cupcake and Co, Gold Trail
Who doesn’t love a cupcake? Throw in some festive crown decorations and we’re sold!
Sonkai, Purple Trail
Forget cheeky monkey, that’s one kingly monkey.
Norwich Park & Ride
Keep your eyes peeled for moving crowns! Norwich Park & Ride buses have decked themselves out with crown stickers for you to spot. Why not head into town using the Park & Ride for the full Crown Trail experience.
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Little Green Smiths, Green Trail
For unique gifts, and a unique crown display, head to Little Green Smiths.
Mushy Pea Stall, Purple Trail
Now here are some people who have really gotten into the festive spirit!
Truman’s Barbers, Red Trail
Fancy a trim? Truman’s Barbers is the place to go. And don’t forget to spot the crown on the window while you’re there.
St Peter Mancroft, Purple Trail
There are over 30 crowns in St Peter Mancroft, from stained glass windows to beautiful display pieces donated by Norwich Theatre Royal. Can you find them all?
Stoned & Hammered, Red Trail
Now this is what we call regal!
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Lady B Loves, Purple Trail
We love these feathery and festive crowns at Lady B Loves.
Frank’s Bar, Gold Trail
Can you spot the crowns in this fabulously festive window display?
And this is just the start! There are so many more crowns to spot in Norwich, so what are you waiting for? The trail is running until the 5th January, so there’s still time to complete all the trails on a quest across the city of stories!
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