by Katie Thompson
Among many things in the City of Stories, Norwich’s shopping scene is truly special. We’ve got something for every shopper- from high street heroes in Chantry Place and Castle Quarter to our own flagship department store Jarrolds to innumerable independents in the Lanes, Cathedral Quarter and Magdalen Street.
But sometimes it’s a good idea to get out of your comfort zone and discover somewhere new- who knows what you might find! We’ve got some seriously good lesser-known spots here in Norwich- they might even be right under your nose! Check out our top hidden gems for to visit on your next trip.
For a stunning handwoven rug, head to Country and Eastern
As part of the beautiful collections of the South Asia Collection, the museum’s Country and Eastern shop means you can take home your own piece of the cultures of Pakistan, India, Afghanistan and more.
If you’re an interiors enthusiast, look no further. Here you can pick up a stunning handwoven rug, block printed soft furnishings, and large pieces of one-off furniture. For something smaller, there’s delicate and statement jewellery, silky kimonos, ceramic dishes and jewel-toned napkins that make the perfect gift.
Bowhill & Elliott honour traditional shoemaking techniques and a slow fashion approach
Did you know Norwich is home to the only shoemakers who make out back and sell out front? Family-run business Bowhill & Elliott, who celebrated 150 years in 2024, honour traditional techniques to create a luxurious range of slippers and velvet loafers. Enter their store and you’ll be greeted by knowledgeable and friendly staff as you explore two floors of own-brand and heritage footwear brands for both men and women.
Specialising in made-to-order, slow fashion is at the heart of each pair of shoes, which you can even customise with monograms, crests and hand embroidered motifs. Here, it’s all about the personal touch.
Dipples offer a beautiful selection of jewllery and watches
As one of the longest family-run businesses in Norwich, jewellers Dipples has been a sparkling mainstay in the Lanes since 1878. With a focus on fashion-forward pieces, timeless silhouettes and contemporary classics, if you’re looking for an undeniably special watch, ring, necklace or bracelet, Dipples’ warm and welcoming customer experience will ensure you leave with the perfect gift for a loved one or to yourself.
Their Norwich store even has an on-site workshop, where their master jeweller designs and makes bespoke items by hand, so you can own a one-off piece like no other.
Who doesn’t love a museum shop? Especially the Sainsbury Centre’s!
While visiting this innovative art museum, it would be rude not to browse their museum shop. The Sainsbury Centre shop is located right alongside their permanent collection, where centuries old ceramics are displayed with 21st century pieces. Peruse this lovely range of stationery and books, fun jewellery and funky homeware, including local prints and miniatures of their iconic Walking Hippopotamus statue!
And if, like us, you love a museum shop, be sure to check out the Museum of Norwich on Bridewell Alley!
Let The Bear Shop’s glowing windows entice you in
Heading down the picturesque, cobbled street of Elm Hill, you’ll find it hard not to be drawn to the glowing windows of The Bear Shop. This unique independent is for bear lovers of all ages. Teddies line every corner, shelf and window space, enticing you in with their smiling fuzzy faces. If you’re looking for a new furry friend or you’re a serious bear collector, here you’ll find brands from Charlie Bears to Steiff Bears to Clemens, Teddy Hermann and Dean’s.
Atwin is a go-to for sustainably-minded shoppers
If you’re looking for sustainable and locally crafted clothing, jewellery and lifestyle pieces, Atwin is for you. With rails of colourful and classic natural fibre garments, handmade jewellery (from the shop’s owner and those that run it) and carefully crafted accessories, these are pieces that will last the test of time and ones you’ll feel good in!
So why not support local makers by treating yourself to a one-of-a-kind print, sweet-smelling candle or Norfolk-made perfume?
St Gregory’s Antiques is a treasure trove of vintage, collectables and more
You might have guessed that Norwich is known for its amazing medieval churches, and there’s more to them than meets the eye! Enter St Gregory’s church and you’ll be met with a treasure trove of vintage fashion, trinkets and curios- where you’re just as likely to pick up a retro camera as antique glassware.
And on Magdalen Street, Looses Emporium’s large collection of vintage, retro, antique and modern furniture makes it the largest collectables and antique shop in Norwich. It’s not hard to spend a few hours here browsing their 3 floors of special finds, especially with the knowledge the actual Bargain Hunt team have filmed here!
Norwich is home to many shopping hidden gems- especially some great bookshops
And if you’ve already ticked off these hidden gems, here are a few more to add to your list:
The Granary, Bedford Street: contemporary and stylish homeware and furniture.
The Book Hive, London Street and Bookbugs and Dragon Tales, Timber Hill: carefully chosen curations of books for adults and children respectively.
The Garnet Stores & Supplies, Market Place: functional and visually attractive homeware and locally sourced gifts.
Shopkeeper, Upper St Giles: menswear and lifestyle with a focus on quality and craftsmanship.
