There’s no better time to find love than at Christmas – in the perfect gift, a meal with friends, or old traditions and new discoveries.
Explore cobbled corners, cosy cafes and twinkling windows in search of 30 hidden ‘love letter’ clues.

Collect the letters, uncover the secret Christmas message and you could win a festive prize. Presented alongside the Sainsbury Museum and Art Centre’s new exhibition season, ‘How Do We Find Love?’,
the trail invites you to discover love around every corner and share your own Norwich love stories. So, gather your favourite people, wrap up warm and fall for Norwich all over again.

Visit each Love Letter location to reveal the hidden message below.
To enter the competition, either:
Scan the QR code to enter
Email [email protected] and include your answer.
Post your completed answer sheet in the Festive
Love Letters Post Box in Chantry Place Food Court.
Entries must be received by 6pm 10th January 2027.