1 August 2026 - 31 August 2026
Life's A Beach
A little slice of the seaside is coming to Castle Quarter this August, as a new ‘Life’s A Beach’ seaside-themed zone arrives in the heart of Norwich.
Running daily throughout August, from 10am to 4pm, the special ‘Life’s A Beach’ experience will feature a six metre by six metre sand zone with buckets and spades for play and exploration.
The area known as White Lion Square, just outside Boots on the lower ground mall, will also be filled with deck chairs, colourful beach hut displays and palm trees to create a summertime setting.
Running alongside the sand zone experience, other free things to do as part of the centre’s ‘Life’s A Beach’ event, include:
• Hunt for buried treasure: Every day in August, treasure will be hidden in the sand zone. Go digging and you might just find a prize!
• Take on the Seaside Explorer Trail: Go for a stroll around the centre to take the Seaside Explorer Trail. Look out for hidden sea creatures dotted throughout Castle Quarter and find them all to enter a free prize draw, giving you the chance to win a £100 voucher.
• Beach-themed colouring activities: Running every Friday, Saturday and Sunday in August, take a mindful moment at the free colouring-in and crafts station. Find it on level one, near the YMCA store. Perfect for keeping young explorers entertained and offering a mini break for the grown-ups.
• A special summer prize draw: Before you depart the beach zone, scan the QR code to enter Castle Quarter’s free ‘Life’s A Beach’ prize draw for another chance to win a £100 voucher.
• Strike a pose!: Snap a fun photo for the summertime album – pose in the oversized deckchair or show off a sandcastle creation, then post your best picture on social media with #CQLifesABeach and tag Castle Quarter to enter another free prize draw to be in with the chance of winning a £50 Castle Quarter voucher.