VisitNorwich News
From news about seasonal campaigns from VisitNorwich, our regular newsletters to members and more, take a look below for everything you might need to know.
Norwich Castle Museum & Art Gallery Shortlisted for the World’s Largest Museums Prize
Congratulations are in order for Norwich Castle, a finalist for Art Fund’s prestigious Museum of the Year Award. It’s the world’s largest museum prize and the winner will receive £120,000 and all the possibilities that come with it. And they’re up against none other than The National Gallery, V&A East Storehouse, The Box in Plymouth and Cambridge’s Fitzwilliam Museum. Wow!
You can see why Norwich Castle’s incredible museum has been nominated here.
Norwich Named The Sunday Times’ Best Place to Live in the UK 2026
“This historic cathedral city is our No 1 location to enjoy an exceptional life — whatever your age or stage on the property ladder
History suffuses every brick, beam and cobble of England’s most complete medieval city. “There’s so much character in every nook and cranny of Norwich,” says Joseph Harrington, 29, a film-maker. “It’s small so you can go out in the evening without any plans and know you’ll bump into a friend, yet there’s always something new to discover. I have lived here all my life but I’m always stumbling upon courtyards and alleyways I’ve never seen before.”
Crack jokes about Alan Partridge at your peril. Our Best Places to Live winner in 2026 is a creative, cosmopolitan city with a green conscience and a warm heart. A place of inspirational spires and cosy pub fires, where you can enjoy the best of both urban conveniences and rural living, eat like a king — and where homes are affordable…”
Get Involved with ‘Twenty Stories. One City. City of Stories.’
Twenty Stories is a series for everyone. To read. To learn. To experience. To celebrate our local history. To create interesting and meaningful ways to engage customers and staff, inspire actions and grow pride in our city. Celebrating VisitNorwich’s 20th anniversary with this series, we are connecting storytelling with physical exploration- turning heritage into lived experience and encouraging residents and visitors alike to rediscover Norwich, and enjoy the city through fresh eyes.
Because this is a city to experience and not just read about.
Whether you are a local, a visitor, a business, a business owner, an education provider- Twenty Stories. One City is for you- to use in whatever way you wish. Download our Toolkit to read about how you can use Twenty Stories to learn, build awareness, grow footfall and inspire loyalty with customers.
PR Deadlines
It’s never too early to get organised for next year! PR deadlines come early (especially in print), so please take a look at this document and send us your news, anniversaries, plans and more.
And as you know, we’re always interested in what our members are up to, so keep us up-to-date beyond these deadlines for broadcast and online PR and organic content.
VisitNorwich PR Update
Take a look below for a selection of fantastic PR for Norwich from the last month!
- The Express highlighted Norwich’s thriving independent scene, including interviews with Brix & Bones, Benedicts and the Royal Arcade, as well as mentioning Norwich Cathedral, Giggling Squid and The Lions’ Den. This was reiterated in a second article: ‘I visited this underrated UK city with 300 independent shops and was blown away’.
- Elsewhere, The Express highlighted Norwich as a ‘beautiful hidden gem that ‘tourists always miss’ [and] feels like you’re in Italy’, one ‘brimming with character’ and why the city has been awarded the UK’s best place to live.
- ‘Twenty Stories. One City.’ was featured by Great British Life, while Norfolk Magazine’s double page spread on the series included Daisy Henwood’s poem on Emma de Gauder.
Annual Events
Publicising Norwich’s annual events is a great way to bring visitors and locals alike into the city, particularly during school holidays.
- February: Norwich Science Festival, Norwich Food Week
- May: Norwich Games Festival, Norfolk & Norwich Festival, Norwich Jazz Festival, Norwich Craft Beer Festival, City of Ale
- June: Norwich Wine Week, Norfolk Deaf Festival
- July: Lord Mayor’s Celebration Weekend, Norwich Lanes Summer Fayre, Norwich Pride, Norwich History Festival
- August: Norwich Summer Sessions, Rock N Roll Circus
- September: Run Norwich, Heritage Open Days, Norwich Cocktail Week
- October: Norwich Book Festival, Norwich Beer Festival
- November: Festive Lights Switch On, Norwich Film Festival
Previous VisitNorwich Newsletters
2026
2025
