Independent Spirit

Independent Spirit

By Katie Thompson

When it comes to shopping, we all love buying from an independent local business, right? From brilliant boutiques to sprawling department stores, a glistening arcade to medieval churches full of vintage treasures, Norwich has it all. Here, you’ll unearth one-of-a-kind pieces that support local makers and traditional techniques alongside brilliant businesses that have been a mainstay in Norwich’s independent scene for decades.  

It’s time to shop, drop, and treat yourself to something delightful. 

Here’s some of our favourite must-visit independents in Norwich!

Jarrolds (Winner: Best Independent Department Store at the Drapers Independent Awards 2024 and 2025) 

Jarrolds is an iconic business in Norwich, so be sure to pay them a visit!

As Norwich’s longest-running family-owned business and flagship department store, you can’t miss Jarrolds on a visit to the city. In fact, with five floors and over 50 departments, you’re sure to find whatever your heart desires, whether that’s shelves stacked with one-off wonders or your favourite fashion labels. And Jarrolds aren’t the only independent brand you’ll find inside…   

Across this sprawling store, Jarrolds are endorsers of our brilliant local products. So much so, that a huge proportion of their items (particularly in their basement level Food Hall,) are from Norfolk-based independent producers. Think cheese, wine, chocolate, whisky, conserves, gin, and so much more, all in one place! What’s not to love?   

Atwin

Check out Atwin on Bridewell Alley for everything sustainable and ethical!

Did you know that Norwich is home to one of the highest numbers of independent shops per resident? And Atwin’s just one example.   

Nestled within the award-winning Norwich Lanes, our hub of independent shopping, you’ll find Atwin on historic Bridewell Alley. Consciously curating womenswear, menswear and lifestyle from independent British creatives, discover pieces like handmade silver jewellery, natural fibre knitwear and artisanal ceramics made with love. You’ll struggle to leave empty-handed!   

So, what’s stopping you from browsing these rails of beautifully handmade designs? And remember to check out Atwin’s own label (which can be made to order to your size)!  

Dipples  

Looking for that perfect piece of jewellery? Dipples can help you find it.

Now in their fifth generation of the family business, Swan Lane’s Dipples offer a beautiful selection of jewellery and watches. Stepping into their gorgeous store, you’ll be greeted with a warm welcome and be invited to browse at your own leisure – though it may take a while to get through, as they offer one of the largest collections of jewellery, diamonds, and watches in the East of England!  

If you aren’t sure what you’re looking for, or can’t seem to locate exactly what you want, just ask their friendly and knowledgeable staff, who can help you settle on that perfect something. And more than anything, it’s a gorgeous place to browse for any future gifts… or engagements!    

St Gregory’s Antiques and Collectables 

St Gregory’s Antiques and Collectables is a treasure trove at the heart of The Lanes

Hidden away in the heart of the Lanes is St Gregory’s Antiques and Collectables, a treasure trove of unique items from an assortment of independent traders.  

Here, you’ll discover shelves stacked with second-hand books, rails brimming with vintage clothing, and nooks of antique furniture and one-of-a-kind jewellery pieces. But don’t forget to take in its wondrous setting- a 14th century church no less, especially when golden sunlight streams through its colourful stained-glass windows!

Country & Eastern

Country & Eastern is a fascinating shop – some locals don’t even know it’s here!

A real hidden gem, Country & Eastern is the fantastic museum shop of The South Asia Collection (which has free entry, so you’re getting a wonderful museum experience too!). Housed in the former site of a Victorian skating rink, take a look up at the beautiful wooden ceiling!  

As soon as you enter, South Asian items, artefacts, and antiquities light up the room. The best bit? Among them are items that you can buy and take home for yourself. Though, not anything of historic significance! You’ll find gorgeous rugs, books, fabrics, clothing, furniture, accessories, and more. Go in-person to enjoy this blend of a shop and museum or shop online! 

The Royal Arcade 

The Royal Arcade’s unique mix of independents means there’s really something for everyone!

In the beautiful Art Nouveau Royal Arcade, you’ll discover an assortment of popular independents. From sustainable skincare and organic beauty at Juni + Co to Lazy Lobster’s fun-loving homeware, plants galore at B’Leaf and moreish Macarons and More. 

It’s hard not to stop and window shop here, and even harder not to be tempted inside! At bespoke jewellers Sonkai, you might even see their master jeweller hard at work creating a new piece right in front of you. Whether you’re ready to treat yourself or want to buy something for a friend’s birthday or loved one’s anniversary, the Royal Arcade has you covered! 

Bowhill & Elliott 

Bowhill & Elliott is the perfect destination for something traditionally different!

Few shops are as unique and historic as Bowhill & Elliott, and they’re a wonderful independent to support too! So, they’re really a must-visit when you’re here in Norwich.  

Since 1874, Bowhill & Elliott have handcrafted luxury slippers and house shoes. They’re the only shop left in the UK who make them in the back of the shop and sell them in the front! Plus, they’re an iconic brand across the world, having plied their craft for a range of celebrities and films including ‘The Darkest Hour’ and ‘Saltburn’.  

Their store is an experience in itself. Expect a personalised service and browse luxury designer footwear downstairs, before discovering Bowhill & Elliott’s own-brand designs upstairs in their gorgeous slipper lounge. And their piano is open to be played by the public! This is the place to treat someone you love- or yourself! – to a gift that’s traditionally different.

Norwich Market  

Norwich Market is full of independent retailers serving up the best food, drink, clothing and more

Not only an icon of the city, but the home to independent businesses galore, Norwich Market should without doubt be at the top of your list for any visit. With every single stall you pass, it’s guaranteed that the friendly faces behind them are uniquely individual businesses plying their craft.    

Follow the hypnotic aromas of mouthwatering street food or explore stalls like Sir Toby’s Beers, Taxi Vintage Clothing, Anderson’s Clothing, and many others. Sit and admire its multicoloured rooftops, looking out to the Castle beyond. Lose yourself exploring and shopping, and immerse yourself in the wonderful sense of community.  

While you’re here, why not book a space on Paul Dickson’s ‘Great Market’ tour to learn all about its history (plus a tasting or two along the way)?

And although it’s not on Norwich Market, don’t forget to check out Beer Hatch in the city’s Cathedral Quarter. For any food and drink lover, this craft beer bottle shop boast a myriad of local beers, real ales and ciders from across the region and beyond. Treat yourself to a draught while you’re visiting and take home a selection for later!

Norwich Castle Shop (shop without paying for castle entrance) 

The view from the Norwich Castle Shop is gorgeous, and gives a hint for what’s to come when the Castle fully reopens!

A spot for newcomers and regulars alike, Norwich Castle’s shop sits beneath blue skies thanks in the museum’s bright glass atrium. It’s the perfect place for high-quality gifts and souvenirs with our local heritage, local makers, and local ingredients in mind.  

Many of the products take inspiration from the city’s internationally important collections like Norwich Shawls, Lowestoft Porcelain, Taylor’s Seeds, fine art and natural history- like North Norfolk’s Deep History Coast. There’s also a ‘Made in Norfolk’ section, featuring products from partners such as Madeleine Spencer Jewellery, The Pocket Forge, Salt Glass Studio, The English Whisky Distillery, Norfolk Raider Cider, and many more. 

Sainsbury Centre Shop 

The Sainsbury Centre and its shop are both incredible must-see sights of Norwich

If you’ve never been to the Sainsbury Centre before now, this is the perfect opportunity to go – we’re sure you’ll be back! Inside this Norman Foster designed building, which is also home to the Avengers in Avengers: Age of Ultron and subsequent titles, you’ll find a public museum and gallery filled with wonders, including a marvel-ous shop! (See what we did there?)  

On offer at this contemporary goodie-filled shop, is everything an art-lover could wish for, from stunning prints and greetings cards to statuettes, children’s games, and even your own art supplies! Plus, a superb collection of coffee table books and jewellery. It’s truly wonderful here, and a must-visit for any creative.