by Katie Thompson
If you’ve ever visited Norwich- or done a little research, you’ll know that we’re no strangers to creativity. Thanks to our fierce independent spirit, our cobbled lanes are lined with one-of-a-kind gems, from vintage to bookshops, jewellers to lifestyle stores. That’s without mentioning our fantastic food scene!
And it’s not only the shops that are independent, but the products they stock, too. Here, local is the name of the game; it’s woven into our rich heritage. Norwich was known for its eye-catching textiles (particularly its sought-after shawls) and quality-made shoes (while you’re here, check out the Museum of Norwich’s dazzling display of footwear and their shop for local prints!). There are markets throughout the year, too- some of our favourites include Local Makers Markets, Fierce Babe markets and Norfolk Makers Festival.
So, whether you’re looking for a special souvenir, the perfect present or just want to treat yourself, what could be better than a handcrafted piece by Norwich and Norfolk natives?
Atwin stocks an array of locally crafted goods, including jewellery, knitwear, prints and ceramics
Nestled in the heart of the Norwich Lanes on Bridewell Alley, you’ll discover Atwin, a beautifully curated womenswear and lifestyle store. Atwin stocks an array of locally crafted goods, including jewellery, knitwear, prints, leather goods, ceramics, and makeup by the likes of Norwich-based natural beauty brand Juni + Co and wellbeing brand Norfolk Natural Living.
It’s a warm and welcoming space, accentuated by the brand’s inherently sustainable approach. Everything is handmade and consciously created, including their own line of clothing where natural fibre dresses, trousers and tops are stocked in limited quantities.
You’ll find it hard to leave without adding something to your wish list. We’ve got our eye on Rosanna Exposito’s tie tops, a pair of Studio Adorn silver earrings, and East Creations’ pink and green crockery.
Bowhill & Elliott is the only store to still make in the back and sell out front!
Where else can you find luxurious velvet slippers that are still handmade on site?
Bowhill & Elliott’s traditional approach to shoemaking has cemented the brand as part of Norwich’s industrial heritage. Celebrating 150 years in 2024, each pair of shoes is clicked, closed and hand-lasted in their on-site workshop- something that appeals to shoe enthusiasts across the globe.
They specialise in made to order designs- think monograms and crests painstakingly hand embroidered. Whether you’re looking for house (soft soles) or dress (hard sole) slippers, their best-selling Albert silhouette takes centre stage. It’s named for Prince Albert, no less, and suits both men and women.
They’re also proud stockists of brands like Crockett & Jones, meaning a pair of shoes from Bowhill & Elliott supports local, British and keeps traditional manufacturing alive.
Sonkai offers bespoke commissions, made to order designs, and can adapt customers’ existing pieces, too
When you’re visiting Norwich’s architectural gem, the Royal Arcade, chances are you’ll be drawn to family-run jeweller Sonkai. Their store offers a glimpse into their open-plan workshop- this is where each piece is meticulously made.
Inspired by the natural landscape and rich history of Norwich and Norfolk, Sonkai’s fine pieces are both subtle and stunning. And they offer bespoke commissions, made to order designs, and can adapt customers’ existing pieces, too.
From intricate rings to delicate earrings and classic bracelets that make the perfect modern heirloom, Sonkai’s unique pieces are timeless.
Also in the arcade, the aforementioned Juni + Co, handmade fragrance, skincare and grooming brand Izola, and the moreish patisserie of Macarons and More.
The English Distillery prizes tradition, local ingredients, quality and sustainability
As England’s first distillery in 100 years, The English Distillery’s Norfolk-made spirits are perfect for any whisky connoisseur- and for anyone with a taste for local ingredients!
This family-run business prioritises tradition and quality, crafting a special selection of award-winning spirits that includes whisky, sherry, and liqueurs. The English Distillery’s decadent Norfolk Nog liqueur recently won bronze at the Great British Food Awards, while their Smokey single malt whisky is recognised for its blend of smoky, citrus, and fruity flavours.
Sustainability is also at the heart of everything they do- from locally grown barley to recycling byproducts and using solar panels to lower carbon emissions.
You can find their products in Jarrolds’ Food Hall, but if you’re heading to or from Norwich via the A11, we suggest a tour at their Roudham distillery!
Jarrolds proudly promotes local artisans via their Store Folk department
Apart from being Norwich’s flagship independent department store for over 250 years, Jarrolds is a proud promoter of local artisans across Norfolk.
Their Store Folk department- you can find it on the ground floor- showcases a wide array of pieces, from candles, homeware, and art to cocktails and confectionary. So, no matter your tastes, you’re sure to discover a special souvenir to remind you of your time in our fine city.
For homeware lovers, we suggest a set of greeting cards by local illustrator Verity Burton or one-of-a-kind glassware by Sea Glass Studios. Or for those who love a pop of colour, something by Bella Singleton is sure to make a statement. There are even Norfolk-designed board games for children and artisanal chocolate for anyone with a sweet tooth!
Independents are dotted around the city, including the Creative Quarter!
And if you’re still looking for that unique present, we suggest venturing slightly further afield for more lovely independents to peruse. In Norwich’s Creative Quarter, you’ll find The Crafting Chicken on Magdalen Street, a cosy gift shop whose wares are made in the on-site pottery studio! We love their ceramic hearts and tiny vase earrings.
Just a road away on St Augustine’s is Spring Store. This gift shop is filled with goodies like bags, prints and hair accessories by local creative and owner Victoria Catten, as well as likeminded local makers.
Or across the city, there’s Handstand on Earlham Road, a gift shop and print studio all in one. Here, shelves are curated with locally made ceramics, homeware and more. You’ll find it hard to leave without at least one lovely creation!
Why not check out our shopping page for more indies and high street heroes to discover in Norwich?
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