by Katie Thompson
Glittering lights will guide the way as you’re enticed from one indie storefront to another in the Norwich Lanes. There’s something for everyone! And even more so at Christmastime. You’ll find unique gifts full of festive cheer all whilst enjoying the ultimate seasonal shopping experience.
With its meandering streets, tucked away corners and hidden alleyways that open into quaint courtyards, the Lanes is full of hidden gems, perfect for exploring, whether you’re shopping or stopping for a bite to eat. So much so, the Lanes were included in American Express’ top 10 hotspots for independent shopping!
The Norwich Lanes glow with independent spirit, perfectly summing up our fine city’s love of local makers and creatives. Think fun festive window displays, personalised presents and delicious, sweet treats so tempting you’ll return to buy something for yourself!
There’s no mistaking when you’re in the Lanes! Their narrow, cobbled walkways are lined with whimsical storefronts and local eateries. You’re sure to find something to your taste- from vintage and antiques (in a church!) to emerging artists, quirky homeware, conscious lifestyle and fashion for every style.
It’s a place packed full of history, too- Norwich is where old meets now. Just take a closer look at our beautiful flint Guildhall. Built in 1407, its eye-catching chequerboard appearance marks out England’s largest medieval city hall. At Christmas, breathe in the sweet scent of roasted nuts outside.
Now, we know you’re probably looking up at the glittering Christmas lights or entranced by a festively themed window or two, but don’t forget to look down! Over 50 plaques grace the Lanes pathways, alongside distinctive red posts, commemorating our city’s rich history. Look out for swans, doves and even a lobster!
The Lanes is full of festive cheer and sparkling decorations
Picture this: the winter sun is setting, the sky alight with colour. You’re wrapped up warm in a woolly scarf and you can see your breath in the cool air in front of you. Ahead of you are the Norwich Lanes, sparkling lights crisscrossing overhead, inviting you to explore the myriad streets and stores around every corner. Here, it’s full of festive cheer and excitement at what you might discover.
Begin along Upper St Giles where delicate lights frame doorways like icicles. It’s home to freshly baked pastries and cakes piled high with buttercream (you’ll smell them before you see them!). Try steaming hot chocolates with all the trimmings followed by a festive gingerbread man.
Along St Giles Street, you’ll pass cosy eateries, their windows steamy as shoppers refuel after a successful day wandering the city. Throughout the Lanes, you’ll uncover dishes full of seasonal spices and indulgent flavours. From Pottergate to Lower Goat Lane, Exchange Street to London Street, think freshly made pasta, traditional Belgian tartiflette, and delightful Italian snacks. But if you want to try something traditionally different, we recommend Christmas dinner with a chip shop twist or a Christmas pudding waffle, stuffed with boozy winter fruits, to warm you up. A gift voucher to one of these delicious destinations is the ideal stocking filler!
For unique shopping and delicious food, look no further!
But what about the fashion fiends and lifestyle lovers? Well, there’s a plethora of stores to dive into for that special shopping experience. When you’re in the Lanes, you’ll want to make sure no stone is left unturned- or no shop left unexplored!
Wrapped up in a big red bow (quite literally!), you can enter Jarrolds: an independent department store abuzz with five floors of goodies for every family member. Start at the top and work your way down. There are shelves stacked with a terrific range of toys- you’ll feel like you’re in Santa’s workshop! Browse local books and chic stationery, quirky homeware and indulgent bath sets, before perusing a stylish selection of menswear and womenswear of well-known brands and names to know.
Just don’t leave without a peek downstairs in the food hall where displays of colourful confectionary rub shoulders with rows of preserves and local tipples to try. Treat your loved ones to a hamper curated with these tasty treats! Because if you can’t indulge at Christmas, when can you?
For even more mooching, visit established streetwear stores Sevenwolves on Lobster Lane and Dogfish on Bedford Street. Here you’ll find emerging and designer brands alongside timeless classics in mens- and womenswear. Their products pop with colour- a beanie, bag or oversized t-shirt would make an ideal dopamine-inducing present!
If you’re looking for a gift that’s environmentally conscious, supports local artisans and is one-of-a-kind, then you’re in the right place at Atwin. Down Bridewell Alley, you’ll uncover the wares of Norfolk and Norwich creatives, including cosy knitwear, stylish leather goods, decorative ceramics and graphic prints to adorn any wall. While you’re there, pop into the Museum of Norwich shop to unwrap a bit of Norwich history!
Finally, follow these shining streets to the top of Bedford Street. Here you’ll find a wonderful book shop – The Book Hive – glowing with a unique selection (handpicked by the bookseller!), including fictional favourites, tales for children, intriguing art titles, poetry and cookery books! Next door, let the festive-themed windows of family-run toy store Tickety-Boo entice you, before ending your shopping trip at longstanding Norwich shoemaker Bowhill & Elliott. This personal experience is an unexpected treat- their velvet slippers are still handmade in the back! Take away a pair of personalised pumps after a drink at the bar and a tune on the piano- how Chistmassy!
At Christmas Jarrolds independent department store is a go-to!
And if you’re still searching for that something special, we’ve rounded up the best independents for seasonal shopping as well as our guide to Christmas shopping across Norwich. Or why not refuel and relax with a festive afternoon tea or Christmas performance?
