From news about seasonal campaigns from VisitNorwich, VisitEngland and VisitBritain, grants and other useful resources – our regular newsletters to members cover everything you might need to know. See them all here:
Norwich’s annual events always promise excitement, creativity and inclusivity- and many of them are free or low-cost, too. So, make sure to publicise what’s going on to your customers and guests because they all bring plenty of people into the city, visitors and locals alike, particularly during school holidays. That way, we can all make the most of the city’s thriving cultural calendar!
Nominations for VisitEngland’s 2026 Tourism Superstar are now open!
This is not only a fantastic way to generate positive PR nationally if you are shortlisted, but also a wonderful way to acknowledge members of your team who consistently go above and beyond.
In 2025 the competition generated tens of thousands of votes and hundreds of pieces of local media coverage as well as national media exposure.
VisitEngland’s Tourism Superstar award, now in its fourteenth year, recognises and celebrates those in the tourism industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience.
Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England’s tourism industry.
If you know someone who goes above and beyond to provide an unforgettable visitor experience, you can nominate them here. Please think carefully about your nominees, individuals or teams. The most successful past winners have galvanised support from the local community in such a way that the destination has benefitted enormously from the exposure this generated both in the build-up and after the winner was announced.
The deadline for nominations is midnight on Wednesday 26 November. The winner will be announced w/c 23 March 2026 during English Tourism Week.
NOTE: All nominees will need to be willing and able to attend the filming in in their locality during December 2025 and January 2026, sign a waiver for the film rights and attend the VisitEngland Awards for Excellence 2026 ceremony in June 2026 – date and venue TBC.
For further details, please click here.
Good luck and we hope many of our members will enter this year!
You can find VisitEngland’s Domestic Sentiment Tracker for October here.
In this month’s Sentiment Tracker, cost-of-living perceptions have worsened slightly, with the proportion of UK adults being cautious at 42%.
For overnight domestic trips, autumn and winter trips are predominantly in line with last year, with 69% very committed for November. The number of UK adults more likely to choose UK trips (33%) outweighs overseas travel (28%) because they’re easier to plan (52%) and cheaper (51%).
Positively, the ‘costs and finances’ barrier has decreased compared to last month, with ‘personal finances’ and ‘rising cost of living’, although a top potential barrier (25%), at their lowest since tracking began in June 2022.
Short breaks will dominate November 2025 – March 2026 (excluding February), with the top destination ‘a city or large town’. ‘Hotel/ motel/ inn’ is the leading accommodation, while the top motivation is ‘family time or time with my partner’. ‘Trying local food and drink’ is the top activity for both periods.
2025
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